Print Publications & Direct Mail
Case Study: Moravian University Dining
Problem: We found that students, upon arriving at Moravian for their first year, often did not have much or any information about their meal plans and how they worked. We also found that communicating this information via orientation presentations or social media was not adequate.
Solution: I created the dining guide as an additional and more effective way to disseminate a lot of information to students. Since they are delivered to the students' dorms directly, students can refer to them frequently.
As a secondary solution, we discovered that distributing Dining guides to parents also answered many of their questions as well and made them more likely to purchase or upgrade the meal plan for their students.
Virtual Wellness Event Connects Campus at Moravian College
by Christine Bainbridge Bell
As the COVID-19 pandemic continued, many courses at Moravian College were moved online this fall,with much of the staff and faculty working from hom. With so few people on campus, and stress levels at an all-time high, Moravian College's Human Resource Specialist Dior Mariano wanted to find a way to keep the campus community connected with helpful wellness-related content.
Prior to the pandemic, the dining team hosted two classes on canpus per semester for faculty, staff and students to come together and learn about health and nutrition-related topics. After a brief presentation, attendees participated in a cooking demonstration and sampled the results. These events were so popular that they often filled up within minutes of opening to participants.
The dining team decided to host a virtual lunch and learn event this fall, titled "The Importance of Breakfast." Catering Sous Chef Brian Murphy and Executive Chef Joe Kornafel selected recipes for the event. Campus Dietitian Susan Hurd and Sodexo Dietetic Intern Devon Zheng created flyers explaining why the first meal of the day is so important. Next, Zheng filmed and edited a video of Murphy demonstrating how to make several varieties of crepes.
The team shared the video and supporting educational documents with the Moravian College community via email. Watching the video was considered participation in the College's wellness program. While the in-person events are typically limited to 30 people, more than 100 Moravian College students, faculty and staff participated in the virtual version.
"We were so pleased to have a virtual lunch and learn event to share with our College community," explained Mariano. "The pandemic has really brought us some challenges with engaging our faculty, staff and students. The virtual lunch and learn was a great way to remind our community of our past events and get them excited about future events to come."
Published in Plus Magazine, Spring 2022 (a National Sodexo publication)
Moravian College Brings Historic Dining Space into Modern Era
by Christine Bainbridge (Bell)
Moravian College recently faced a unique challenge: how to bring a historic dining space from the Colonial era into modern times.
The sixth-oldest college in the United States, Moravian College in Bethlehem, PA, was founded in 1742. Some of the College's existing buildings date back to the mid-1700s. Main Hall, the building that houses Clewell Dining Hall, was originally built in 1854. The space has been reovated before, but not in recent years.
Designers set out ot create a renovation plan that would respect the location's history while also modernizing it. They wanted to honor the building's Federal style by incorporating wainscoting, moldings and trim. They also installed a stunning focal point - a large fireplace that welcomes visitors.
The transformation was dramatic. A previously unused coat area became a space-efficient convenience store. The new wainscoting, paint, fixtures, counters and furniture lend a high-end and elegant air to what was previously a well-liked but worn, dated space. The new fireplace will become an area for students to gather and linger.
In addition to refreshing the look of the dining venue, the dining team worked to revitalize the menu offerings, placing greater focus on made-to-order entreés and allergen-friendly foods.
With its new look and enhanced menu options, Clewell Dining Hall is sure to become a dining destination on Moravian College's historic campus.
Published in Plus Magazine, Winter 2018 (a National Sodexo publication)
Case Study: Veritas Software
The Problem: Companies that had a remote or virtual workforce often had no company policy about backing up data from remote computers/laptops. If a company owned resource was lost, destroyed, or failed, there was no way to retrieve the data. If the data was important or was business-critical, the loss of that data could be extremely costly to the company.
The Solution: This was an add-on product for companies already using a server version of the product. We targeted IT Directors at customer organizations who had purchased laptops in the past year or two and/or who were already using the server version of the product, and sent this postcard, featuring a real-world scenario about someone losing their business-critical data on their laptop while traveling. This is a real-world IT worry that, at the time, was probably top of mind.
The Results: The phone number we featured was answered by a Veritas-trained product specialist, who knew the ins and outs of installation and licensing for this specific product. As a result, our conversion rate was extremely high for this postcard.
Veritas Software - Backup Exec Software. Concept: Data on laptops is irreplaceable if lost. A lot of companies DID NOT have a backup policy when this mailer was created. The goal was to get companies thinking about data loss and how to prevent catastrophic situations that data loss could provide.
Veritas Software - Backup Exec - Postcard Call to Action
The Problem: AutoCAD, at the time, was the market-leading drafting software product, however, because the product had a high learning curve and required significant support, only certain resellers who also provided support were allowed to sell it. It was also expensive, costing over $3000 per seat, therefore, it was commonplace that a company would only have one or two seats of AutoCAD. Softmart was not an authorized reseller, but we had quite a few customers that needed the ability to view and mark up drawings, which is where AutoCAD LT came in. It was essentially a low-cost product that allowed people to view and work on AutoCAD's drawings without the expense of an additional seat.
The Solution: We put together a special offer that included free add-on software that users would need, as well as promoted the ability to view technical drawings without the huge expense of another seat. The mailing is copy-heavy, but Autodesk really wanted to emphasize the ability of the product to do what users needed it to do without spending an additional $3000 on a full seat. We also emphasized its collaboration capabilities, which was a new concept at the time.
The Results: We significantly increased awareness about AutoCAD LT and sales of AutoCAD LT at Softmart. Autodesk was one of our top-growing accounts.
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