I read this article in the Financial Post with great interest today. As the article states, "Among 2,100 companies surveyed by Harvard Business Review, a meagre 12% of those using social media feel they use it effectively."
Why is that?
The world of social media is constantly changing, with new tools or strategies arriving on a regular basis. It's easy to feel overwhelmed, specially if you don't regularly use social media and aren't sure how it works. However, using social media effectively is just like…
Welcome
A Lehigh Valley, PA area Marketing and Communications Expert, Christine has multiple years experience in Broadcasting, Public Relations, Event Planning and Hosting, Direct Mail, Email, Web Content Development, Account Management, and Audio Production. Christine is a small business specialist who excels at identifying business objectives and pairing them with a comprehensive and compelling branding plan to deliver measurable results.
Branding 101 for Small Businesses - Part 1 - Defining Your Goals
If you own and manage a small business, chances are, marketing and advertising your business has crossed your mind at least once. In fact, I hope you've thought of it more than once - because the right marketing can dramatically grow your business, and not thinking about it can be the reason your phones aren't ringing.
This Branding 101 series is designed to give you the basics of branding in a few steps. The reality is, you can market your business very effectively in many low-cost or free ways that don't…Read more
This Branding 101 series is designed to give you the basics of branding in a few steps. The reality is, you can market your business very effectively in many low-cost or free ways that don't…Read more
Photography
